Contact Me:
Email: felixli07@gmail.com
Phone: 646-591-5838
LinkedInNon-Profit/Volunteer Work: Jan 2021-Present
Welcome to Chinatown - Content Developer, Sales Associate
I joined this organization as a way of helping out and giving back to the community in which I was raised, taking an active role in developing written content and interviewing small business owners. My passion toward achieving the mission of uplifting the community and preserving the culture of Manhattan Chinatown stems from my personal connection with this neighborhood. I hope to continue to expand my role and accomplish more for people and businesses in need.
Online Marketing & Retail: 2008-2019
TWI Watches - Copywriter, Social Media Manager
While at TWI Watches, I revitalized the social media presences of the company’s four watch brands by developing distinct marketing strategies catered toward their requisite demographics. Working with various in-house departments, including Photography and Sales, TWI went from simply owning social media accounts to becoming an active voice in the online watch communities. As each of the brands expanded their presence on Amazon, I worked on populating the product pages with quality product descriptions and marketing copy on A+ Pages.
The Evolution Store - Social Media & Marketing Specialist
This long-standing shop of unique and fascinating curios brought me on to establish a bombastic, active, and eye-catching social media presence with the goal of increasing sales and visibility beyond walk-ins and tourist curiosity. In three months time, I helped increase the number of followers on Instagram by threefold, assisted in launching a new website, developed written content, and established contacts with artist collaborators from around the world.
Luccello Inc./ItsHot.com - Social Media Coordinator
While at Luccello Inc. and ItsHot, I built an email marketing campaign from scratch, developing a recurring series which included automated Welcome responses, cycles of reminder emails and promotional campaigns, and mass email campaigns using services like MailChimp and Constant Contact. I also helped build new brand websites and directed photographers to create a distinct brand image for each of the three in-house diamond watch and jewelry brands.
Stuhrling Original - Copywriter & Social Media Marketer
My work at Stuhrling Original spanned many departments: establishing and cultivating a social media presence, directing in-house photographers to create print and digital ads, copywriting product descriptions, branding, scripting, direct customer service, and more. I named over 400 individual products and managed all written content for the website, print publications, email marketing campaigns, community forums, and social media posts.